Last week, I was lucky to attend SaaStr Annual 2022 with a group of energetic colleagues from BlueSnap. Our goal was to talk to software platforms about how embedding payments into their technology can be a promising path to growth.
The event was filled with panels on scaling software platforms, marketing businesses and creating synergies within SaaS organizations. Companies like Confluent, Drift, Atlassian and more had sessions on the theme, and BlueSnap’s own SVP of Marketing and Partner Management Rachel Trueblood and VP of Marketing and Partner Strategy April Grudier joined the conversation, tying customer experience and building loyalty to the bottom line in their session, “3 Ways to Optimize Customer Experience with BlueSnap.”
Rachel and April shared real-life stories of how software platforms have optimized the customer experience with payments. Of course, this is very big topic, and 10 minutes was not enough to get as in-depth as they would have liked. If you’re interested in more information, get a copy of our whitepaper Embedded Payments: The Revenue Your B2B Platform Is Missing.
It was also interesting as we spoke with the software platforms in attendance, that many look at embedding payments functionality into their platforms as a feature their customers want, but they do not consider the revenue opportunity. We find that increasing revenue is one of the primary benefits of embedding payments into a software platform. Yet, I spoke to a number of SaaS leaders who were unsure of how to get started with monetizing payments.
From where I stand, embedding payments into your software platform is a no-brainer. It definitely helps to create a better experience for your clients. The more value you provide, the more they will depend on you. And this is something your clients want. According to 451 Research, software platforms’ clients would rather get payment functionality from the software they are already using than maintain an additional relationship. Even more, JP Morgan has found that platforms that embed payments see up to a 5-times increase in value per customer.
If you work with the right payments partner, embedding scalable payments into your platform can be done fairly easily without too heavy of a lift from your development team. When you partner with BlueSnap, how much you want to own your payments, how quickly you want to get to market, and the risk you want to take are completely up to you.
At BlueSnap, we offer three Embedded Payments and Payfac-as-a-Service solutions to meet you wherever you are on your payments journey, so you can get started quickly and then progress as you are ready.
- BlueSnap Dash™: Our hosted, turnkey, Embedded Payments solution that gives you the fastest speed to market.
- BlueSnap Relay™: Our quick-to-market, Payfac-as-a-Service, white-label offering shields you from risk while letting you brand your way.
- BlueSnap Flex™: A branded Payfac-as-a-Service solution that leverages our API while you keep complete control.
If you’re interested in learning more about how embedding payments into your platform can put you on the path to growth, talk to one of our Embedded Payments Experts.
- What Software Providers Should Know About Embedded Payments for Their Platforms
- Embedded Finance Explained: Payments Credit and More
- Should You Become a Payment Facilitator? [Quiz]
Frequently Asked Questions
What are embedded payments?
Embedded payments are when payment functionality is embedded directly within a software platform, so clients do not need to integrate with another service to accept payments.
What are my options for embedding payments?
A few different models exist. You may be able to implement no- or low-code platform models without development help, but development resources are typically needed for implementations that have more customizable options. Depending on the model that you choose, your payments can be up and running in a day or two, or if you choose a more customizable model, a few months. You may also choose different fee structures, such as revenue sharing or buy rate.
How does embedding payments with a third-party partner work?
Using an embedded partner involves signing on with a partner that has developed embedded payments technology that your clients can access through your platform. The embedded payments partner will typically handle compliance, onboarding and customer support, depending on how you would like to structure the partnership.
What is BlueSnap?
BlueSnap helps businesses accept global payments a better way. Our All-in-One Payment Orchestration Platform is designed to increase sales and reduce costs for all businesses accepting payments.
BlueSnap supports payments across all geographies through multiple sales channels such as online and mobile sales, marketplaces, subscriptions, invoice payments and manual orders through a virtual terminal.
And for businesses looking for embedded payments, we offer white-labeled payments for platforms with automated underwriting and onboarding that supports marketplaces and split payments.
With one integration and contract, businesses can sell in over 200 geographies with access to local acquiring in 45+ countries, 110+ currencies and 100+ global payment types, including popular eWallets, automated accounts receivable, world-class fraud protection and chargeback management, built-in solutions for regulation and tax compliance, and unified global reporting to help businesses grow.