Meet the People Behind BlueSnap

We’re on a mission to simplify the complexities of payments by helping businesses deliver an ROI through our modular technology and the guidance of our Payments Experts.

meet the people behind bluesnap
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#ABetterWay

At BlueSnap, we look at eCommerce and online sales a little differently. Our Payments Experts are veterans in the field, tackling business and development challenges to help you get more from your payments.

We don’t stop at the status quo. We believe there is always a better way:

  • A better way to accept payments
  • A better way to design the customer experience
  • A better way to scale and grow

This is what it is all about – becoming better every day.

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BBB Accredited Business Seal

Better Payments Business

BlueSnap is honored to be accredited by the Better Business Bureau® (BBB), reflecting our commitment to excellence, integrity and trust. Our accreditation reinforces our dedication to maintaining the highest standards for a better payments experience.

Leadership Team

We know payments. We have over 200 years of collective payments experience, employees located around the world and offices in Boston, London, Dublin and Herzliya.

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Henry Helgeson

CEO

Joining BlueSnap as CEO in March 2024, Henry oversees BlueSnap’s strategic vision with a focus on sustaining growth, advancing product innovation and delivering unparalleled payments experiences for businesses around the world.  With 25 years of entrepreneurial and payments experience, Henry was previously Founder and CEO of payments technology company Cayan and has served as a member on numerous Boards of Directors.

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Brian Greenfield

Chief Financial Officer

Brian joined BlueSnap in February 2024. He oversees BlueSnap’s financial and legal teams, and has more than 25 years of experience in executive leadership, financial and operations management, and corporate strategy. 

Favorite way to pay: Google Pay

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Faouzi Kassab

Chief Technology Officer

Faouzi leads our R&D, IT and Customer Success teams. Faouzi has over 25 years experience in software product development and IT services and has spent over 20 years specifically in global payments.

Favorite way to pay: Amazon One-Click

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Gavin Cicchinelli

Chief Revenue Officer

Gavin joined BlueSnap in January 2024. Gavin oversees the strategic growth and development of BlueSnap’s global sales team. Gavin brings over 20 years’ experience in FinTech, leading sales and support teams, with a deep understanding of the payments space.

Favorite way to pay: Google Pay

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Manny Pansa

SVP Product & Solutions Engineering

Manny has 25+ years of experience in payments working in the software, cash management, payroll, payment card and merchant acquiring industries. Manny leads our product and solutions engineering teams in Boston.

Favorite way to pay: Apple Pay

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Rachel Trueblood

SVP Marketing & Partner Management

A retail industry veteran, Rachel brings over 20 years of strategic marketing experience to BlueSnap and is responsible for the leadership and growth of BlueSnap’s marketing and partner programs.

Favorite thing to buy: Dog food with Apple Pay

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Bill Christensen

SVP Acquiring & Risk

Bill leads BlueSnap’s global acquiring and risk management teams, working to grow and manage relationships with processors and banks, as well as overseeing the underwriting and risk functions. Bill brings 20 years of experience in financial risk, electronic payments and credit cards to the BlueSnap team.

Favorite way to pay: Apple Pay

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Gregg Capone

SVP Customer Success

Gregg brings over 25 years of experience leading customer success and operations at B2B technology companies and is responsible for overseeing onboarding, implementation and account management to ensure that BlueSnap’s growing base of large, cross-border merchants have an exceptional experience.

Favorite way to pay: Google Pay

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Sharon Weiss

General Manager, Israel, and EVP R&D

Sharon is the General Manager of our Herzliya office, where he leads the Research and Development teams. Sharon brings an extensive background in R&D, product management, software development and software architecture that produces scalable solutions.

Favorite things to buy: XBOX games

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Brian Gaynor

VP Product & European Chief Executive

Brian joined the team in 2021. With 25 years of experience operating and developing business strategies and technical directions for businesses across the payment acquiring and issuing, telecoms and financial services industries, Brian leads the day-to-day running of our European and UK business, expanding the company’s footprint and product offering, as well as ensuring that the company is compliant with local regulations.

Favorite way to pay: SEPA Direct Debit

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Colleen Lynch

VP of Acquiring & Payment Compliance

Colleen joined BlueSnap in February 2022. She oversees BlueSnap’s Global Compliance program and has over 25 years of experience in regulatory compliance, along with 7 years in the payments industry, garnered through legal and compliance roles with federal regulators and supervisors.

Favorite way to pay: Credit cards

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Jennie Cohen

VP People & Talent

Jennie leads BlueSnap’s global talent management and people operations for our associates worldwide, and has over 15 years of strategic human resources experience working with fast growing companies both in the software and fintech space.

Favorite way to pay: Apple Pay

Board of Directors

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Matthew Vettel

Chairman

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Brian Golson

Board Member

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Nick Cayer

Board Member

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Zach Sadek

Board Member

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Henry Helgeson

CEO

EY
Inc
Cnp Awards
MITx
Award

BlueSnap by the Numbers

300

BlueSnap Employees Worldwide

7

Office Locations Around the Globe

1000s

Customers Across Multiple Verticals

Company Milestones

2011

Great Hill Partners acquired the company, which was founded in 2002 in Israel

2013

New CEO and management team & rebrand to BlueSnap

2014

$50M investment in platform for scale & growth by Parthenon, Great Hill Partners

2016

Opened an office in London, obtained a European payment institution license

2019

Acquired Armatic, expanding platform to include accounts receivable and invoicing

2021

Expands global operations with new EU headquarters and appointment of EU Board

2021

Becomes first global payment service provider to launch local card acquiring in Israel

2022

Launches Embedded Payments suite of solutions for platforms

Trusted by Global Brands

The combined power of our expert payments people, innovative modular technology and unrelenting drive for ROI has earned the trust of thousands of customers. Here are just a few:

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Monday.com, a BlueSnap Customer
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The BlueSnap Difference

BlueSnap helps businesses realize their best ROI of payments through our modular technology and payments expertise. When we say we have the Global Orchestration Payment Platform, we mean it. With one contract and one account, you get all the payment use cases, capabilities and geographies built in. And our entire solution is modular, so you can turn functionality on and off. Our Payments Experts work with our customers to ensure every payment solution is optimized to each company’s specific needs.

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