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Meet the People Behind BlueSnap

We’re on a mission to simplify the complexities of payments by helping businesses deliver an ROI through our modular technology and the guidance of our Payments Experts.


At BlueSnap, we look at eCommerce and online sales a little differently. Our Payments Experts are veterans in the field, tackling business and development challenges to help you get more from your payments.

We don’t stop at the status quo. We believe there is always a better way:

  • A better way to accept payments
  • A better way to design the customer experience
  • A better way to scale and grow

This is what it is all about – becoming better every day.

Leadership Team

We know payments. We have over 200 years of collective payments experience, employees located around the world and offices in Boston, London, Dublin and Herzliya.

Henry Helgeson


Joining BlueSnap as CEO in March 2024, Henry oversees BlueSnap’s strategic vision with a focus on sustaining growth, advancing product innovation and delivering unparalleled payments experiences for businesses around the world.  With 25 years of entrepreneurial and payments experience, Henry was previously Founder and CEO of payments technology company Cayan and has served as a member on numerous Boards of Directors.

Brian Greenfield

Chief Financial Officer

Brian joined BlueSnap in February 2024. He oversees BlueSnap’s financial and legal teams, and has more than 25 years of experience in executive leadership, financial and operations management, and corporate strategy. 

Favorite way to pay: Google Pay

Faouzi Kassab

Chief Technology Officer

Faouzi leads our R&D, IT and Customer Success teams. Faouzi has over 25 years experience in software product development and IT services and has spent over 20 years specifically in global payments.

Favorite way to pay: Amazon One-Click

Manny Pansa

SVP Product & Solutions Engineering

Manny has 25+ years of experience in payments working in the software, cash management, payroll, payment card and merchant acquiring industries. Manny leads our product and solutions engineering teams in Boston.

Favorite way to pay: Apple Pay

Rachel Trueblood

SVP Marketing & Partner Management

A retail industry veteran, Rachel brings over 20 years of strategic marketing experience to BlueSnap and is responsible for the leadership and growth of BlueSnap’s marketing and partner programs.

Favorite thing to buy: Dog food with Apple Pay

Gregg Capone

SVP Customer Success

Gregg brings over 25 years of experience leading customer success and operations at B2B technology companies and is responsible for overseeing onboarding, implementation and account management to ensure that BlueSnap’s growing base of large, cross-border merchants have an exceptional experience.

Favorite way to pay: Google Pay

Sharon Weiss

General Manager, Israel, and EVP R&D

Sharon is the General Manager of our Herzliya office, where he leads the Research and Development teams. Sharon brings an extensive background in R&D, product management, software development and software architecture that produces scalable solutions.

Favorite things to buy: XBOX games

Jennie Cohen

VP People & Talent

Jennie leads BlueSnap’s global talent management and people operations for our associates worldwide, and has over 15 years of strategic human resources experience working with fast growing companies both in the software and fintech space.

Favorite Way to Pay: Apple Pay

Board of Directors

Matthew Vettel


Brian Golson

Board Member

Nick Cayer

Board Member

Zach Sadek

Board Member

Henry Helgeson


BlueSnap by the Numbers


BlueSnap Employees Worldwide


Office Locations Around the Globe


Customers Across Multiple Verticals

Company Milestones


Great Hill Partners acquired the company, which was founded in 2002 in Israel


New CEO and management team & rebrand to BlueSnap


$50M investment in platform for scale & growth by Parthenon, Great Hill Partners


Opened an office in London, obtained a European payment institution license


Acquired Armatic, expanding platform to include accounts receivable and invoicing


Expands global operations with new EU headquarters and appointment of EU Board


Becomes first global payment service provider to launch local card acquiring in Israel


Launches Embedded Payments suite of solutions for platforms

Trusted by Global Brands

The combined power of our expert payments people, innovative modular technology and unrelenting drive for ROI has earned the trust of thousands of customers. Here are just a few:

Monday.com, a BlueSnap Customer

The BlueSnap Difference

BlueSnap helps businesses realize their best ROI of payments through our modular technology and payments expertise. When we say we have the Global Orchestration Payment Platform, we mean it. With one contract and one account, you get all the payment use cases, capabilities and geographies built in. And our entire solution is modular, so you can turn functionality on and off. Our Payments Experts work with our customers to ensure every payment solution is optimized to each company’s specific needs.