Meet the People Behind BlueSnap, Powered by Payroc

We’re on a mission to simplify the complexities of payments by helping businesses deliver an ROI through our modular technology and the guidance of our Payments Experts.

meet the people behind bluesnap
2025
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#ABetterWay

At BlueSnap, we look at eCommerce and online sales a little differently. Our Payments Experts are veterans in the field, tackling business and development challenges to help you get more from your payments.

We don’t stop at the status quo. We believe there is always a better way:

  • A better way to accept payments
  • A better way to design the customer experience
  • A better way to scale and grow

This is what it is all about – becoming better every day.

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BBB Accredited Business Seal

Better Payments Business

BlueSnap is honored to be accredited by the Better Business Bureau® (BBB), reflecting our commitment to excellence, integrity and trust. Our accreditation reinforces our dedication to maintaining the highest standards for a better payments experience.

Leadership Team

We know payments. We have over 200 years of collective payments experience, employees located around the world and offices in Boston, London, Dublin and Herzliya.

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Gavin Cicchinelli

President, BlueSnap

Gavin oversees the strategic growth and development of BlueSnap’s global sales team, partner management, business development and account management. Gavin originally joined BlueSnap as Chief Revenue Officer in January 2024 and brings over 20 years’ experience in FinTech, leading sales and support teams, and a deep understanding of the payments space.

Favorite way to pay: Google Pay

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Faouzi Kassab

Chief Technology Officer

Faouzi leads our R&D, IT and Customer Success teams. Faouzi has over 25 years experience in software product development and IT services and has spent over 20 years specifically in global payments.

Favorite way to pay: Amazon One-Click

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Manny Pansa

SVP Product & Solutions Engineering

Manny has 25+ years of experience in payments working in the software, cash management, payroll, payment card and merchant acquiring industries. Manny leads our product and solutions engineering teams in Boston.

Favorite way to pay: Apple Pay

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Bill Christensen

SVP Acquiring & Risk

Bill leads BlueSnap’s global acquiring and risk management teams, working to grow and manage relationships with processors and banks, as well as overseeing the underwriting and risk functions. Bill brings 20 years of experience in financial risk, electronic payments and credit cards to the BlueSnap team.

Favorite way to pay: Apple Pay

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Sharon Weiss

General Manager, Israel, and EVP R&D

Sharon is the General Manager of our Herzliya office, where he leads the Research and Development teams. Sharon brings an extensive background in R&D, product management, software development and software architecture that produces scalable solutions.

Favorite things to buy: XBOX games

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Brian Gaynor

VP Product & European Chief Executive

Brian joined the team in 2021. With 25 years of experience operating and developing business strategies and technical directions for businesses across the payment acquiring and issuing, telecoms and financial services industries, Brian leads the day-to-day running of our European and UK business, expanding the company’s footprint and product offering, as well as ensuring that the company is compliant with local regulations.

Favorite way to pay: SEPA Direct Debit

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April Grudier

VP Marketing

April leads BlueSnap’s global marketing strategy with a focus on partner marketing, digital and public relations. With nearly a decade in FinTech and over 20 years in marketing, she is passionate about connecting strategy, creativity and partnerships to drive growth and brand visibility.

Favorite thing to buy: Subscription boxes

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Jennie Cohen

VP People & Talent

Jennie leads BlueSnap’s global talent management and people operations for our associates worldwide, and has over 15 years of strategic human resources experience working with fast growing companies both in the software and fintech space.

Favorite way to pay: Apple Pay

BlueSnap by the Numbers

300

BlueSnap Employees Worldwide

7

Office Locations Around the Globe

1000s

Customers Across Multiple Verticals

Company Milestones

2011

Great Hill Partners acquired the company, which was founded in 2002 in Israel

2013

New CEO and management team & rebrand to BlueSnap

2014

$50M investment in platform for scale & growth by Parthenon, Great Hill Partners

2016

Opened an office in London, obtained a European payment institution license

2019

Acquired Armatic, expanding platform to include accounts receivable and invoicing

2021

Expands global operations with new EU headquarters and appointment of EU Board

2021

Becomes first global payment service provider to launch local card acquiring in Israel

2022

Launches Embedded Payments suite of solutions for platforms

2025

Payroc acquired BlueSnap.

Trusted by Global Brands

The combined power of our expert payments people, innovative modular technology and unrelenting drive for ROI has earned the trust of thousands of customers. Here are just a few:

trusted by global brands ford credit
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Monday.com, a BlueSnap Customer
trusted by global brands outbrain
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trusted by global brands veracross 1
trusted by global brands paraco 1

The BlueSnap Difference

BlueSnap helps businesses realize their best ROI of payments through our modular technology and payments expertise. When we say we have the Global Orchestration Payment Platform, we mean it. With one contract and one account, you get all the payment use cases, capabilities and geographies built in. And our entire solution is modular, so you can turn functionality on and off. Our Payments Experts work with our customers to ensure every payment solution is optimized to each company’s specific needs.

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