Scale Your Software Platform’s Payment Revenue

Embedded payments are when payment functionality is embedded directly within a software platform, so clients do not need to integrate with another service to accept payments.

Using an embedded partner involves signing on with a partner that has developed embedded payments technology that your clients can access through your platform. The embedded payments partner will typically handle compliance, onboarding and customer support, depending on how you would like to structure the partnership.

A few different models exist. You may be able to implement no- or low-code platform models without development help, but development resources are typically needed for implementations that have more customizable options. Depending on the model that you choose, your payments can be up and running in a day or two, or if you choose a more customizable model, a few months. You may also choose different fee structures, such as revenue sharing or buy rate.

Payfac-as-a-service is a hybrid option for software providers that want to embed payments into their platforms. It allows platforms to leverage a payments partner’s technology to facilitate payments for their clients without taking on the full risk of becoming a registered payment facilitator.

BlueSnap offers two solutions for embedding payments into your platform – Dash and Relay. Depending on your goals, one solution may be a better fit for your business.

BlueSnap Embedded Payments has two different product types to choose from: BlueSnap Dash™ and BlueSnap Relay™. Both solutions give you access to our global payments system and our world-class automated onboarding solution.

• BlueSnap Dash™ gives your merchants a direct relationship with BlueSnap, including individual logins for access to the BlueSnap Merchant Portal. The BlueSnap team provides ongoing support to your merchants and manages heavy lifting for any extra document collection during the onboarding stage. With BlueSnap Dash™, you can leverage any of our application options, including our hosted and white-label hosted solutions that let you go live with minimal development required.
  
• BlueSnap Relay™ is our full white-label solution. As a platform, you will be responsible for hosting your account application on your platform or website. You will also be responsible for collecting all required information from your merchants and passing it to BlueSnap via our API. BlueSnap Relay™ is ideal for platforms that would like to create an experience for their merchants that is white-labeled and seamless from end to end.

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When deciding between BlueSnap Dash™ and BlueSnap Relay™, you need to determine which of the following options fit your needs:

• Merchant Application — Which merchant application option best suits your business needs?
  
• Document Requests — Can BlueSnap reach out directly to your merchant for underwriting document requests, or do you want to build a custom solution that collects and submits requested documents?
  
• Merchant Portal access — Do you want your merchants to have access to the Merchant Portal to manage reporting, chargebacks, and other administrative tasks?
  
• Reporting — Do you want your merchants to run reports themselves from the BlueSnap Merchant Portal, or do you want to use our Reporting API to deliver a custom reporting experience?

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BlueSnap Implementation Services prepare your platform for success by delivering embedded payments best practices on key integration and operational areas. Many platforms find it helpful to include the BlueSnap integration project in meetings where payments are discussed, including backlog grooming and sprint planning. Our implementation teams work with your product and development teams to ensure the project progresses on schedule.

During implementation, you can expect a series of discussions led by our Embedded Payments experts on key topics, such as:

• Merchant Onboarding
• Payment Method Flows
• Subscriptions
• Payouts
• Fraud Prevention
• Launch Planning

In addition, we provide comprehensive live support throughout the process, including BlueSnap product training and email integration.

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You will need to work with our implementation team to determine how to integrate our solution into your platform. This might occur in any of the following areas:

• Merchant Onboarding
• Payments
• Reporting

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Your implementation engineer reviews your merchant onboarding and payment flows to ensure the integration is optimized and meets your expectations.

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BlueSnap offers the option to white-label our Embedded Payments platform. White-labeling a software platform means one company – such as BlueSnap – develops the software, and another company – such as your platform – resells it under its own brand, without the end-user knowing the original creator.

Whether you use BlueSnap Dash™ or BlueSnap Relay™, accepting payments on behalf of your merchants is simple and requires only a few lines of code. BlueSnap’s global payment ecosystem gives you access to currencies, countries and payment methods from around the world.

BlueSnap supports card, mobile wallet and direct debit payment methods. For additional information, refer to the following:

• Payment Methods Overview — Comprehensive details about each supported payment method.
  
• BlueSnap Payment API — Guides and endpoint reference documentation to help you integrate payment methods into your platform.

Both BlueSnap Dash™ and BlueSnap Relay™ partners have multiple options to offer prospective merchants that need to complete our application process:

• Hosted Application (Dash) — Code-free, localized application that you share with your merchants. BlueSnap securely collects your merchant’s data so you can onboard merchants quickly and with minimal effort—your platform does not need to develop or maintain any portion of the data collection or application submission process.
  
• White-Labeled Hosted Application (Dash and Relay) — Completely white-labeled version of our Hosted Application. You provide a corporate logo and brand colors to go live quickly with minimal effort while providing a custom application experience. The only indication that you use a hosted solution is that BlueSnap is present in the application URL.
  
• API Application (Dash and Relay) — Leverages our APIs to create a completely white-labeled application. This solution requires initial and ongoing development efforts on your part.

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BlueSnap supports a global shopper base from virtually everywhere. View this list of shopper countries for more information.

Yes. BlueSnap supports preferred global payment types and currencies, including digital wallets, ACH, SEPA, major cards and local payment methods. This ensures that customers can pay how they prefer, improving your conversions and customer satisfaction.