Learn why BlueSnap chose to integrate Kount’s world-class fraud prevention into the Global Payment Orchestration Platform to help businesses reduce false declines, accept more orders and automate decisions in real time.
Ralph Dangelmaier, CEO, BlueSnap: Payments is very dynamic, and at BlueSnap, our technology is dynamic as well. That’s why we have a Payment Orchestration Platform that’s designed to help businesses accept payments in a better way — increasing their revenue, reducing their costs — but the other benefit is it can be used by platforms for their businesses.
So at BlueSnap, we can help merchants or businesses accept payments in over 200 territories. But what’s really special is we can help them process cards in 47 local countries using hundreds of payment types that are accepted throughout the world. This allows the merchant to have higher acceptance rates or increase their revenue. And because we keep things locally, it reduces their cost of that payment.
Terry Monteith, SVP Global Acquiring and Payments, BlueSnap: We started with the idea that there’s a better way to be able to accept payments, especially globally. So we set out to build a whole set of proprietary tools and intelligence that helps make it easier for our businesses to do that.
Dangelmaier: As BlueSnap was growing, we realized we could not maintain our own fraud engine, and so we went to the market. We selected the best in class, which was Kount, to help us grow.
Monteith: Kount really stood out for us, first of all, because they had the experience in the markets that we’re working in with fraud prevention globally, because the global piece is very important to BlueSnap. Secondly, their technology was extremely flexible, and one of our unique value propositions is having one point of integration for businesses. So being able to plug Kount in as the fraud prevention strategy without having businesses have to do any additional coding is also critical to us. And, finally, they offered flexibility in terms of the levels of fraud protection that they have, and that’s really important to us too. It means we could tailor a solution for our businesses, and that’s really critical in the markets that we’re competing in.
Dangelmaier: In the future, businesses are going to be using software platforms to run their business. These software platforms are now embarking on embedding payments into their platforms. And at BlueSnap, we’re ready for that today: helping the platforms embed payments, so they can expand globally.