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Learn why BlueSnap chose to integrate Kount’s world-class fraud prevention into the Global Payment Orchestration Platform to help businesses reduce false declines, accept more orders and automate decisions in real time.


Video Transcript

Ralph Dangelmaier, CEO, BlueSnap: Payments is very dynamic, and at BlueSnap, our technology is dynamic as well. That’s why we have a Payment Orchestration Platform that’s designed to help businesses accept payments in a better way — increasing their revenue, reducing their costs — but the other benefit is it can be used by platforms for their businesses.

So at BlueSnap, we can help merchants or businesses accept payments in over 200 territories. But what’s really special is we can help them process cards in 47 local countries using hundreds of payment types that are accepted throughout the world. This allows the merchant to have higher acceptance rates or increase their revenue. And because we keep things locally, it reduces their cost of that payment.

Terry Monteith, SVP Global Acquiring and Payments, BlueSnap: We started with the idea that there’s a better way to be able to accept payments, especially globally. So we set out to build a whole set of proprietary tools and intelligence that helps make it easier for our businesses to do that.

Dangelmaier: As BlueSnap was growing, we realized we could not maintain our own fraud engine, and so we went to the market. We selected the best in class, which was Kount, to help us grow.

Monteith: Kount really stood out for us, first of all, because they had the experience in the markets that we’re working in with fraud prevention globally, because the global piece is very important to BlueSnap. Secondly, their technology was extremely flexible, and one of our unique value propositions is having one point of integration for businesses. So being able to plug Kount in as the fraud prevention strategy without having businesses have to do any additional coding is also critical to us. And, finally, they offered flexibility in terms of the levels of fraud protection that they have, and that’s really important to us too. It means we could tailor a solution for our businesses, and that’s really critical in the markets that we’re competing in.

Dangelmaier: In the future, businesses are going to be using software platforms to run their business. These software platforms are now embarking on embedding payments into their platforms. And at BlueSnap, we’re ready for that today: helping the platforms embed payments, so they can expand globally.

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Frequently Asked Questions

What is payment orchestration?

Payment orchestration is the back-end management of the full payment process from start to finish. A payment orchestration platform simplifies the complexities of payments, giving companies full control to manage payments, allowing for differences by country, by product, by issuer and more.

Is there a solution that combines the customization of an API and the global reach of a Hosted Solution?

If you want as much control as possible over your checkout flow and would like to offer additional payment methods that expand your global-reach and provide an alternative to credit cards, such as Alipay, Boleto Bancário, Skrill, and more, then the Hybrid Solution is the way to go. The Hybrid Solution enables you to combine the Hosted Payment Page and the Payment API to take advantage of the benefits of both.

How does BlueSnap help with protecting against fraud?

BlueSnap partnered with Kount, a leader in fraud prevention services, to analyze customer data and behavior on every purchase. We offer three fraud prevention services levels to serve your unique needs. Learn more here.

What are embedded payments?

Embedded payments are when payment functionality is embedded directly within a software platform, so clients do not need to integrate with another service to accept payments.

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