BlueSnap Announces Sharon Weiss as New General Manager, Israel and EVP of R&D

January 24, 2024

Boston, MA/Herzliya, Israel, January 24, 2024 – BlueSnap, a leading provider of global payment solutions, today announced Sharon Weiss has joined BlueSnap as General Manager, Israel, and EVP of R&D effective immediately. Weiss appointment comes as long-standing GM, Israel, and EVP of R&D, Meir Gefen, has decided to retire from his role following 9 years with the company.

“I want to thank Meir for his tireless dedication and contributions to BlueSnap and the Israeli team, “said Faouzi Kassab, Chief Technology Officer at BlueSnap. “I am confident the team will continue to thrive under the leadership of Sharon as they move towards BlueSnap’s future phase of growth, building the next generation of products and services to meet our clients growing global payment needs.”

Sharon Weiss joins BlueSnap with more than 20 years of experience in R&D, product management, software development and software architecture. He comes to BlueSnap with deep expertise in executive management and technical leadership.

Most recently Weiss was CTO & GM at Minute Media for eight years where he led their Israeli office, grew the organization, and implemented structure and process for a scalable and more efficient way of work for R&D and for the entire company. Prior to Minute Media, Weiss was Co-Founder at TookTook, CTO and VP R&D at Seeking Alpha and CTO and VP R&D at Walla, Israel’s largest website. Additionally, he has served as a board member for various companies and co-founded 2 start-ups.

“BlueSnap has a clear vision for the future, and I am excited to be a part of their next chapter leading the Israeli team,” said Sharon Weiss, new BlueSnap General Manager, Israel. “I look forward to further drive growth and innovation across the organization and deliver more value to our clients and partners.”

Departing GM, Meir Gefen added, “I am incredibly proud of everything we’ve accomplished at BlueSnap and retire with the knowledge that we accomplished many incredible things during my time there. I feel extremely fortunate to have played a part in growing our team in Israel. I know this team under Sharon’s leadership will continue to make a significant contribution to our product, helping our clients for many years to come.”

About BlueSnap

BlueSnap helps businesses accept global payments in a better way. Our Global Payment Orchestration Platform is designed to increase sales and reduce costs for all businesses accepting payments. BlueSnap supports payments across all geographies through multiple sales channels such as online and mobile sales, marketplaces, subscriptions, invoice payments and manual orders through a virtual terminal. And for businesses looking for global embedded payments, we offer white-labelled payments for platforms with automated underwriting and onboarding that supports marketplaces and split payments. BlueSnap is backed by world-class private equity investors including Great Hill Partners and Parthenon Capital Partners. Learn more at