Why Inbound Marketers Need to Pay Attention to Payments

November 8, 2016

BOSTON, MA – November 8, 2016 BlueSnap, a global payments technology company has integrated with Hubspot to give eCommerce companies the power to drive more sales using the Powered Buy Platform™.


Payments alerts connected to HubSpot provide inbound marketers the ability to trigger marketing actions that sell. Real time connection of payment data to Hubspot can drive nurture flows, connect to CRM information and enrich campaign data. Using the integration of payments and marketing data, marketers can pick the right campaigns and messaging to drive more sales.


“By connecting the Powered Buy Platform to Hubspot we close the last mile for ecommerce marketers.” said CEO, Ralph Dangelmaier. “Now they see data from the first contact all the way through to closed opportunities – and can take the right actions all the way through.”


One use case is connecting BlueSnap’s Payment Analytics and real-time alerts into a retailer’s CRM tool with HubSpot and they will be able to segment their marketing messages with more knowledge than ever before. BlueSnap’s reports will help them understand how people are buying, when they choose to buy, where they are buying from, and in some cases, why they are purchasing the product.


“We want to give our merchants all the tools and resources they need to sell into today’s global, mobile marketplace. We built the Powered Buy Platform with flexibility, so that you can easily plug into the best software in the market, like Hubspot to deliver unique solutions for our customers,” said Ralph Dangelmaier, CEO of BlueSnap.


BlueSnap will be showcasing this functionality at Hubspot’s INBOUND conference next week in Boston at the Boston Convention Center where they expect over 18,000 attendees. BlueSnap’s Powered Buy Platform powers the payments for nearly 2000 online retailers worldwide and provides a frictionless checkout experience that maximizes payment conversions.


About BlueSnap

BlueSnap is a global payments technology company that provides a simple way to accept payments from almost anywhere – in your mobile app, online and for invoices. The Powered Buy Platform™ empowers frictionless payment experiences with a single integration to multiple payment methods, world-class fraud protection, robust reporting and the ecommerce tools you need to grow your business. The platform includes a global network of acquiring banks to help drive higher conversions worldwide. Learn more how BlueSnap can help your business accept payments and convert more at home.bluesnap.com


“BlueSnap” and its logo are trademarks of BlueSnap, Inc.


Media Contact:

Kimberly Rowell, BlueSnap

(781) 790-5014(o) (617) 816-5774 (m)

[email protected]