Hey ISVs, do you want to delight your customers?
Do you want to grow your business around the globe?
Do you want the ability to manage your entire partner program end-to-end with a single, simple integration?
Of course you do.
And now you can with BlueSnap’s recently-released Embedded Payments for Platforms product. Launched in April of 2019, the new offering includes a Partner Onboarding API for automatic onboarding of your customers and a Partner Portal where you can manage your program with complete visibility and control.
In this two-part blog series, we’ll dive into the two new functionalities to show you exactly what they entail, how they work, and why they can benefit your business.
Let’s begin with an overview of the Partner Onboarding API.
Partner Onboarding API: Simple, Secure, and Automatic Customer Onboarding
Typically, the onboarding process for new eCommerce customers is clunky, inefficient, and inconsistent in different regions of the world.
Even if your current payment provider offers a streamlined onboarding process for accounts based in its home country, that streamlined experience likely doesn’t extend beyond those borders. For ISVs who do business globally, these nuances can mean the difference between delighted, successful customers and those who decide the onboarding process is too cumbersome to become customers at all.
BlueSnap’s Partner Onboarding API — also called Customer Management for Partners — allows you to quickly onboard your customers and begin processing transactions on their behalf. It’s a simple, four-step process using the API:
- You collect the typical Know Your Customer (KYC) information.
- You create the merchant account.
- BlueSnap reviews the account for compliance and risk.
- BlueSnap registers the merchant account with the proper credentials.
… or, if you’d prefer the process to be more hands-off, you can allow your customers to send their own information and create their own accounts through the automatic onboarding functionality.
For a more detailed representation of this process, click here to view our API documentation.
Is the Partner Onboarding API Compliant?
The short answer: Yes.
Unlike traditional onboarding processes, which can take weeks to complete and still sometimes leaves your business liable for risk, BlueSnap manages the entire underwriting process and takes on all the payment risk for you — so you can focus on enhancing and growing your business without the additional worry of meeting global compliance regulations.
Additionally, BlueSnap’s payment solution is backed with built-in fraud-fighting technology from our partners at Kount. As experts in the global payments world, we also support the latest solution for meeting SCA and PSD2 compliance.
With compliance worries out of your hands and the onboarding process as automatic and painless as possible, you’re freed to focus on rapidly scaling your business across borders.
The Only Global, End-to-End Partner Program for ISVs
Along with streamlined onboarding, which can delight your global customers and accelerate your growth around the world, ISVs who integrate BlueSnap’s payments functionality to their platforms also gain access to all of our global payment features, including:
- Support for more than 100 local payment methods and currencies from all around the world
- Connections to a global network of 30 acquiring banks and an intelligent routing system to ensure your transactions are process through the right one
- Sophisticated fraud protection technology from the leading provider, Kount
… and much more. It doesn’t get better than this — streamlined onboarding, worry-free compliance, and the most comprehensive payment stack on the market.
Stay tuned for the second part of our two-part Integrated Payments for Platforms series, which will dive into the new Partner Portal functionality.
Interested in integrating with our Global Payment Orchestration Platform to accept more payments, sell to more global customers, and boost your business revenue? Chat with us today to get started.