BlueSnap Releases New Data on the State of International eCommerce Ahead of Shoptalk 2019

February 28, 2019

Global survey of 1,700 consumers across North America, Europe and Australia reveals a preference for cross-border shopping on US-based eCommerce websites

Las Vegas, NV – February 28, 2019 – BlueSnap, an online payments technology company, today released key findings from its consumer-centric survey, “The State of International eCommerce: 2019,” to provide a global assessment of the eCommerce and payment trends that are shaping the industry. The findings, which were obtained in a February 2019 survey of 1,700 respondents across eight countries in North America, Europe and Australia, look at the reasoning behind why consumers choose to shop on websites outside their home country and break down how shopper preferences differ across each region.

Overall, the survey revealed how ubiquitous cross-border shopping on international eCommerce websites has become. In fact, 42 percent of all respondents confirmed they have shopped on an eCommerce website that is not based in their home country at least once a month. Australians were the most frequent cross-border shoppers, with 47 percent reporting they make an international purchase at least once a month, followed by European (43 percent) and North American (37 percent) consumers.

One of the most notable findings from the survey was US retailers have the largest cross-border shopping audience. Respondents in every region revealed that they shopped on eCommerce websites based in the US more than any other country, including China. Interestingly, of those respondents that shop on US-based eCommerce websites, the survey data indicated that 63 percent are motivated to do so because of greater product choice/availability. This was the most common response for this shopper profile when compared to the other motivational factors identified by the survey, such as better price points for products (60 percent) and a lack of specific brand availability in a country or region (56 percent).


Additional key findings from the survey include:


“As cross-border shopping continues to become more prevalent, it is extremely important for retailers in all regions of the world to pay attention to international consumer payment and shopping preferences,” said Ralph Dangelmaier, CEO of BlueSnap. “By working with a trusted payment partner like BlueSnap and harnessing the findings from The State of International eCommerce survey, global retail organizations will be better equipped to broaden their customer base and provide better shopping experiences for their customers. In addition, BlueSnap’s All-in-one Payment Platform enables retailers to process payments locally through its global network of banks thereby increasing conversions and avoiding costly cross-border fees.”

To learn more about BlueSnap, stop by booth #2814 during Shoptalk 2019

About BlueSnap

BlueSnap provides an All-in-one Payment Platform designed to increase sales and reduce costs for B2B and B2C businesses. Our Platform supports online and mobile sales, marketplaces, subscriptions, invoice payments and manual orders through a virtual terminal. With a single-integration to our Platform, businesses can accept any payment with ease. The Platform includes access to 110 payment types, including popular eWallets, built-in world-class fraud prevention to protect sales and detailed analytics to help businesses grow. Based in Waltham, MA, BlueSnap is backed by world-class private equity investors including Great Hill Partners and Parthenon Capital Partners.


Media Contact

For BlueSnap

Ryan Lemos, 617-874-5210

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