BlueSnap Powers into 2013 with Funding, Executive Appointments, Office Expansions, and New Customers

March 5, 2013

BlueSnap Powers into 2013 with Funding, Executive Appointments, Office Expansions, and New Customers

A comprehensive global eCommerce buying platform that helps merchants convert more shoppers into buyers

Waltham, Mass.—March 5, 2013—On the heels of a $115 million dollar investment and acquisition by Great Hill Partners, BlueSnap, Inc., (formerly Plimus) is taking significant steps to support its expanding global operations.

The appointment of new CEO, Ralph Dangelmaier, a respected 25-year payments and financial services expert led the charge last year. Since then, the company has taken significant strides to position itself for growth.

Appointed New Executive Team: Attracted a seasoned team to lead the sales, marketing, payments, human resources, risk management, finance, and legal efforts.

Office Expansion: Opened a new Boston office and expanded Silicon Valley and Israel offices.

New Brand Identity: Powered Buy! Created a new brand that embodies the personality of the company and speaks to the needs of today’s customer.

Aggressive Technology Roadmap: New products designed to meet the needs of start-ups, SMBs, and enterprise level merchants. A few include BlueSnap’s recently enhanced Smart SubscriptionTM services, and a new streamlined control panel, and configurable and scalable BuyNow page that are coming soon.

Extensive Global Coverage: 145 countries, 60 different currencies, 28 languages – and expanding coverage on all fronts every day.

An Expanding Worldwide Customer Base: New customers like Henry Schein and OneHour Translations join long-term clients like Autodesk, WiX, and Matrix Games.

Said CEO Ralph Dangelmaier, “It’s all about making our eCommerce merchants successful, helping them benefit from the power of our uniquely flexible buying platform that marries sophisticated eCommerce and eMarketing solutions, with a robust global payment processing network. Our goal is to help our merchants convert more shoppers into buyers, and give their customers the buying power they need.”

Great Hill Partners, a private equity firm that manages over $2.6 billion in capital, saw the untapped potential of BlueSnap early on. “The rich technology platform is undeniable, and we knew with someone like Ralph at the helm, and the key executive talent that he’s brought into the mix, we had a real opportunity to bring a great product to a rapidly expanding digital eCommerce market,” said Matthew Vettel, a managing partner of Great Hill Partners.


About BlueSnap

BlueSnap is a comprehensive global buying platform that fuels growth for companies serving digital, physical and mobile markets. A single dynamic platform, BlueSnap helps businesses grow faster through a configurable and flexible approach to eCommerce, Payment Processing, eMarketing and Subscription billing. Businesses can simply integrate BlueSnap’s innovative and powerful BuyNow capability solutions anywhere onto their web sites supporting any merchant buying model. BlueSnap’s global network securely supports over 5,000 online businesses in 145 countries in multiple languages, currencies, payment methods and devices. Learn more at