BlueSnap & Kount Give Merchants the Data to Optimize their Sales Funnel
WALTHAM, MA – May 23, 2016 Today, BlueSnap released the Cleanse Report to help merchants analyze their sales traffic and develop an action plan to optimize their sales funnel. So much effort goes into converting shoppers into buyers – advertising, marketing, website and checkout page localization, payments optimization – but it’s wasted when transactions are declined, refunded, charged back, or stopped for fraud. By combining payments data from the Powered Buy Platform™ and shopper data from Kount’s fraud engine, we are able to give merchants a much deeper understanding of the consumers they are attracting to their site.
With the Cleanse Reports, merchants can make sure they are always converting the RIGHT shoppers into buyers. With global ecommerce set to reach $1 trillion by 2020, merchants need to know where their buyers are coming from, what devices they are using and what language they prefer for online shopping. More importantly, they need to understand which combination of these factors determine the most profitable customers – factoring in Marketing expense, Fraud, Returns and Chargebacks. The Cleanse Report equips merchants with the data to:
- Discover nascent market segments that can be monetized though product and/or marketing enhancements.
- Optimize inbound marketing budgets by prioritizing the highest quality countries, channels, and customer segments.
- Track progress against goals and benchmarks for mobile transaction volume.
- Reduce fraudulent transactions that look like good legitimate customers
“Teaming up with Kount we can now deliver a higher level of value to our merchants with these reports,” said Ralph Dangelmaier CEO, at BlueSnap. “A clean sales funnel is the goal of all our customers; now they have the tools to work toward eliminating fraud, chargebacks and returns and maximizing sales opportunities.”
“Anytime we can help merchants sell more things to more people in more places while reducing the risk of loss that is sometimes associated with increased sales, growth and expansion, everyone wins,” said Brad Wiskirchen, CEO, Kount. “The fact that BlueSnap has developed a report to assist their merchant base achieve these goals really shows the power of our collaboration.”
BlueSnap is focused on helping merchants improve checkout conversions to help them sell more globally. The Cleanse Report is another tool to help merchants indentify where they can improve sales. In March, BlueSnap released the Checkout Conversion Index (CCI), in collaboration with PYMNTS.com, which measures how well merchants are doing at moving consumers through the end-to-end buying process. The CCI is a quarterly Index and accompanying report that benchmark the performance of 657 retailers which represent over 70 percent of all U.S. eCommerce retail spend (exclusive of Amazon). The Index uses 55 attributes to inform merchants of the friction in their pre-and post-checkout experiences. The next index will be released on June 7th.
Kount helps businesses boost sales by reducing fraud. Our all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology reviews billions of data points and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit www.kount.com.
BlueSnap is a global payments technology company that provides a simple way to accept payments from almost anywhere – in your mobile app, online and for invoices. The Global Payment Orchestration Platform empowers frictionless payment experiences with a single integration to multiple payment methods, world-class fraud protection, robust reporting and the ecommerce tools you need to grow your business. The platform includes a global network of acquiring banks to help drive higher conversions worldwide. Learn more how BlueSnap can help your business accept payments and convert more at home.bluesnap.com
“BlueSnap” and its logo are trademarks of BlueSnap, Inc.
Kimberly Rowell, BlueSnap
(781) 790-5014(o) (617) 816-5774 (m)