Leveraging BigCommerce’s flexible eCommerce solution to manage your online business can help you grow rapidly. But storefronts alone aren’t the key to closing more sales — you need a payments solution that meets your unique needs as well.
How you accept payments can contribute significantly to your business’s success. The right provider can help to improve your transaction approval rates, reduce checkout abandonment, decrease strain on your development team and more – all helping to lower costs and optimize your payments.
As a BigCommerce payment partner, BlueSnap understands the advantages of BigCommerce and the role payments play in using the platform to power your online store. This guide explains why you may need to accept payments in BigCommerce, the different payment options that exist and how to choose the one that best fits your business.
The Business Case for Payments with BigCommerce
BigCommerce Payment Use Cases
Payments Compliance & Security in BigCommerce
Fraud Prevention for Your BigCommerce Store
Payment Reporting & Analytics for Your BigCommerce Store
Global Payments Acceptance in BigCommerce
Choose the Right BigCommerce Payment Gateway
How BlueSnap Works with BigCommerce
The Business Case for Payments with BigCommerce
The ability to accept payments through your BigCommerce store benefits both your customers and your business. You need to select a payment gateway integration to accept online payments, and you should choose one that can fully support your operations. The right BigCommerce payment gateway can contribute significantly to your online store’s success, as the provider you choose will impact your transaction approval rates, checkout abandonment and more.
BigCommerce Payment Use Cases
Within your BigCommerce store, there are multiple use cases you may choose to accept payments from customers.
Multi-Storefront: Use a single BigCommerce dashboard to power multiple storefronts. Each storefront can have its own unique domain, theme, categories, web pages, social media links, price lists, email templates and more. The settings and data for each of these storefronts are managed from one BigCommerce control panel.
Headless Commerce: A headless website allows you to run software on the backend, keeping the administrative part (BigCommerce) separate from the frontend, or presentation– the head – of the site. With this, the frontend and backend operate independently of one another on separate systems and services and communicate with each other via APIs.
B2B: BigCommerce’s B2B Edition provides a unique account portal for buyers with a company account and replaces the storefront account area for your B2C customers.
International: From international brands with branches in multiple countries and regions to domestic businesses expanding to offer sophisticated cross-border shopping, shipping and fulfillment, merchants selling internationally need to be able to customize their settings on a per storefront basis. This means providing shoppers with local units of measurement, payments, currencies, shipping options, tax calculations and localized content.
Commerce-as-a-Service: Commerce-as-a-Service (CaaS) enables you to create custom eCommerce solutions for your customers, powered by BigCommerce’s modern platform.
Payments Compliance & Security in BigCommerce
Maintaining a secure and compliant eCommerce store should be a priority. Your customers want to feel secure while making a purchase and know their sensitive personal information is safe. A secure store and validated payment experience ensures your business can continue to profit and gain customer traction. In fact, 42% of businesses say digital fraud slows innovation and growth, so it’s imperative to work with a payment provider that can help fight fraud and preserve revenue.
To assist with validating transactions, you should employ a solution that incorporates industry-leading solutions, like 3D Secure that requires Strong Customer Authentication (SCA) to prevent potentially fraudulent transactions. When 3DS is incorporated, transactions are authenticated and validated, helping you avoid the potential of chargebacks. 3DS shifts the liability for transactions from the merchant to the issuing bank. Using 3DS for SCA helps you meet compliance requirements, like PSD2.
It’s also worth incorporating Level 2 and 3 data, which require additional information to successfully process a transaction, specifically for corporations and government agencies to monitor and track expenses. The data required for Level 2 and 3 can change depending on the card networks, but when put in place, it helps identify the shopper and combat any fraudulent activity.
Fraud Prevention for Your BigCommerce Store
Failing to stop fraudulent transactions can lead to higher chargebacks and chargeback-related expenses, in addition to lost revenue. That’s why it’s important to work with a provider that can help you mitigate fraudulent transactions and chargeback-related expenses. You need technology to help you maximize legitimate transactions while declining suspicious ones to optimize your revenue and safeguard your business.
Consider options that allow you to tailor your fraud prevention strategy to your business’s needs. This can help you take action and gain insights into transactions declined due to fraud rules you establish. Also look for tools and alerts that help to identify and prevent chargebacks, including Verifi Order Insight and Ethoca Fraud & Dispute – these are designed to help you prevent and resolve chargebacks before they occur.
Payment Reporting & Analytics for Your BigCommerce Store
Payment analytics and reporting can be pivotal in developing a strategic sales plan and understanding your BigCommerce store’s metrics better. Diving into details such as where customers are located or preferred payment methods can help you create a tactical approach to gaining more customers and increasing your overall sales volume.
To help get the most out of understanding your payments, look for a solution that provides real-time data to track all aspects of conversion performance and offers detailed reports by product and currency, user behavior, declined transactions and more.
Global Payments Acceptance in BigCommerce
If your business wants to sell internationally, you need a payment solution that offers global payment methods and currencies, global payment routing and a network of banking connections to reduce transaction fees. Not to mention, you need to be able to gather all the data to accurately report on your transactions and reconcile accounts.
While many payment providers can offer the ability to accept international payments, they can’t all provide all the capabilities you need to reach optimal success. You need to work with a BigCommerce payment gateway that offers the currencies and payment methods to create a reliable experience for your customers, and intelligent payment routing that can reduce costs associated with accepting payments everywhere you sell. Look for a single payment solution that can help reduce unnecessary complexity and risk, while providing a single source of data for all your transactions.
Choose the Right BigCommerce Payment Gateway
To make the most out of payments for your BigCommerce store, you need to select the right payments integration. Look for a payments provider that will contribute significantly to your business’s success by improving your transaction approval rates, reducing checkout abandonment, having capabilities that will scale with your business and more.
Choose a provider that provides global reach for your business all within a single integration – no need to cobble together multiple payment providers to successfully accept cross-border payments. BigCommerce provides one platform and one dashboard that allows you to efficiently create different online stores to grow into new regions, manage multiple brands or customize for completely different audiences. As you choose a payment gateway to work with BigCommerce’s technology, you should look for an equally powerful, single solution that can support your entire business.
How BlueSnap Works with BigCommerce
If you work with BigCommerce, you can easily use BlueSnap and have an equally powerful payment solution to support your storefronts. BlueSnap connects your business to a global network of banks and our proprietary Intelligent Payment Routing is built-in to increase conversion rates no matter where shoppers are located. In addition, BlueSnap’s payment gateway vaults checkout information, so repeat customers don’t have to re-enter their details every time they come back, providing a convenient, seamless checkout experience for your shoppers.
Best of all, with BlueSnap’s Global Payment Orchestration Platform, you receive global payment capabilities as well as value-added services you can turn on and off to meet your payment needs. You’ll be able to immediately enhance your customers’ experience and improve your sales.
Combining BlueSnap and BigCommerce enables you to make the most of your business with easy site customizations and a tailored checkout experience to:
- Accept More Payments Globally: BlueSnap’s payment solution for BigCommerce includes our global payment processing capabilities. Multi-currency support helps you increase conversions on global sales by offering multiple payment types and currencies, so your shoppers can choose their preferred payment method at checkout. Our technology is built to ensure that your checkout process is secure and scalable. And with our Intelligent Payment Routing, we automatically route transactions through our global network to the bank most likely to approve and automatically reroute payments if there is ever a decline.
- Use Expert Security Tools: BlueSnap’s platform incorporates industry-leading solutions like 3D Secure to verify transactions and keep you compliant. We also incorporate Level 2 & 3 data when additional information is needed to process a transaction to verify payment details.
- Reduce Chargebacks & Fraud: BlueSnap offers a variety of tools to help merchants identify and prevent fraudulent activity and chargebacks, mitigating any impact on your business and helping you to increase revenue.
- Analyze Payments with Detailed Reporting: We provide real-time data to track all aspects of conversion performance and view detailed transaction reports by product and currency, declined transactions, user behavior and more. You have access to all reports 24/7 through your online dashboard.
- Easily Integrate Your Payments Solution: BlueSnap is designed to be simple and intuitive, and we provide documentation to walk developers through every step. You can integrate yourself or ask BlueSnap for assistance.
How you choose to support payments for your BigCommerce storefront can make a difference for your business. BlueSnap’s Global Payment Orchestration platform is designed to help you reduce costs and increase revenue. Contact BlueSnap today to learn how we could be the right provider for you to use with your BigCommerce store.
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