BlueSnap puts focus on South America and young shoppers with payment methods offered in new release.
BlueSnap version 1.34 continues focus on features for enhanced sales conversions.

FREMONT, Calif., Sept. 26, 2011 (BUSINESSWIRE) – BlueSnap, Inc., the leader in hosted e-Business digital commerce solutions, today announced the immediate availability of Version 1.34 of the BlueSnap e-Commerce Platform. Along with other enhancements to system flexibility and functionality, the new release offers sellers the option to offer three additional payment methods popular in Europe (PaySafe and Wallie Card) and Brazil (Boleto Bancario). Each holds key appeal in select geographies and shopper profiles.

Boleto Bancario is an offline payment method that is extremely popular in Brazil and will improve shopper conversion levels in this fast- developing economy; PaySafe Card is popular across Europe and Argentina, while Wallie Card has developed a strong following with younger shoppers purchasing online games in Europe but is also used in the United States, Canada, Mexico and Argentina.

“Raising average order value and increasing sales for our vendors is a continuing focus for us when we consider enhancements to the core BlueSnap platform. It is the reason why more and more vendors chose BlueSnap, and the features included in this release are no exception to that focus.” said Charles Born, vice president and head of marketing at BlueSnap.

Included in the release are such new features as Dynamic Product Naming to support seasonal product pricing and marketing campaigns that improve penetration, additional foreign language support for increasing shopper conversion and additional customization enhancements that power new capabilities for dynamic subscriptions and subscription billing to improve sales conversions.

About BlueSnap

BlueSnap is a comprehensive global buying platform that fuels growth for companies serving digital, physical and mobile markets. A single dynamic platform, BlueSnap helps businesses grow faster through a configurable and flexible approach to eCommerce, Payment

Processing eMarketing and Subscription billing. Businesses can simply integrate BlueSnap’s innovative and powerful BuyNow capability solutions anywhere onto their web sites supporting any merchant buying model. BlueSnap’s global network securely supports over 5,000 online businesses in 145 countries in multiple languages, currencies, payment methods and devices.