A new year comes with opportunities to generate greater business success. What “success” looks like can differ by company, but there are a few critical strategies businesses can implement to better ensure a successful year — and many of those strategies revolve around payments.

Although it’s understood that businesses need steady financial support to operate, many payment technology providers fail to meet the complex needs of businesses that span multiple geographies, monetization models, sales channels and industry cultures. These tips will help such businesses achieve success in 2025.

Create Less Drudgery & More Opportunities with Digitalization

Strategic digitalization is key to creating a productive work environment for your team. Some people may fear that automation and digitalization will eliminate jobs, but in reality, these technologies allow teams to use their time more efficiently and focus on more high-value activities that require their hard-earned expertise or a personal touch.

Automating mundane, manual tasks creates more value. Your team will be able to focus on the work that requires creative thinking and emotional intelligence, which provides more opportunities to upskill and use their talents for better outputs.

Localize Payments & Minimize Fees to Support Global Growth

In 2024, cross-border B2B payments reached an estimated $40 trillion, or roughly a third of global B2B commerce — yet some businesses are surprised by the cost of cross-border fees and foreign exchange fees when they first begin to sell internationally.

Companies that aren’t set up for optimized international payments may also inadvertently provide customers with an unnecessarily difficult payment experience, dissuading them from making a purchase at all.

In a survey of IT leaders, we found that 41% of them reported a payment authorization of 70% or less, meaning that at least 30% of their cross-border payments were declined. There’s no guarantee that those buyers will try again with another card or method.

For an optimized payment experience that benefits both your customers and your business, global enterprises must consider if their payment processor supports all the regions where they currently do business, as well as where they hope to expand in the future.

Lower DSO with AR Automation & Subscriptions

Business leaders concerned about cash flow tend to monitor their days sales outstanding (DSO), the average number of days it takes for a company to collect payment for a sale. Integrating payment processing technology that reduces DSO helps ensure more reliable cash flow and provides a more solid financial foundation for your business.

AR automation with customized workflows can help achieve lower DSO. Sending automated reminders regarding outstanding invoices improves your company’s chances of getting paid in a more timely manner while also providing a way to track which customers are delinquent (and how often). Automation not only helps with cash flow, it also empowers teams to make better business decisions regarding customer retention.

Incorporating subscription models into how you sell can also help provide greater cash flow consistency. Experts suggest that offering just one key product or service as a subscription will allow your business to benefit from consistent cash flow without overcomplicating things for your team or customers.

Build Your Tech Stack for Growth & Scalability

Growth companies often need to upgrade their technology to support their changing needs, whether it’s upgrading from a small business accounting software to an enterprise resource planning (ERP) system or from legacy systems to a new eCommerce platform. In both situations, they’ll have to integrate a payments solution.

Some B2B companies come in with high expectations for what an eCommerce platform will do, insisting they need a fast website that offers order tracking, quote requests and several other built-in features — but they also don’t want to worry about software updates or security patches. On the other end of the spectrum, system integration experts find that many B2B companies underestimate how important their web experience is for generating sales.

For businesses to get all of this while also providing a good customer experience, ERP, eCommerce and payments solutions need to speak seamlessly to each other. Building this type of infrastructure requires evaluating which solutions work well together while ensuring they include features that enable growth, such as support for expanding business to new geographies or introducing new business models.

Set Your SaaS Platform Up for Less Churn, More Revenue & Higher Valuations

A decade ago, fintech companies started talking about embedded payments, the concept of building payment processing technology into software platforms. Since then, we have seen that embedding payments can help SaaS platforms generate more revenue, make their product stickier and differentiate their platform from the competition.

SaaS companies that check those three boxes will see higher revenue per user, higher customer lifetime value and a lift in their enterprise value.

However, no customer wants to adopt a technology that could prevent them from taking payments, increase their risk of fraud, or cause finance and accounting errors. For these reasons, it’s vital for SaaS companies to work with an embedded payments platform with a track record of success in generating new revenue streams for clients and providing support when needed.

Want to Learn More About Achieving Success in 2025?

Our latest ebook, “Focus on Success in 2025: How to Build Financial Resilience, Scalability & Growth into Your Business,” delves deeper into all the topics covered above. Get your copy of the full eBook, with insights from some of the world’s top system integrators — including Anchor Group, Cargas Systems and Tavano Team — and leading eCommerce platform BigCommerce. You’ll be prepared to guide your business toward greater stability and success.

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Related Resources:

5 Ways Businesses Can Use Payments to Build Resilience, Scalability & Growth in 2025