Your Branded, White Label Payment Experience Starts Here

Design Your White Label Payment Experience
Payments are complex to build and maintain – changes to regulations, industry standards, payment methods, customer needs and more. So why build payments yourself when you can white-label a payment solution that keeps up with the latest requirements while also providing payment optimization tools to increase ROI and built-in payment operations capabilities that allow you to be more efficient, and compliance and fraud monitoring to keep you and your customers safe.

The Benefits of White Label Payment Solutions from BlueSnap
Complete Control
Brand Your Way
Customize the Experience

Own Your Ideal Onboarding Experience
Onboarding merchants is important, and you need to get it right. The onboarding experience sets the tone for their entire payment engagement. With BlueSnap Embedded Payments, you have two options to onboard merchants and control the experience, from branding to merchant application to and communication flows. Our goal is to help you offer an effective and efficient onboarding experience that leaves merchants happy. Choose from our:
- White-Labeled Hosted Application: For partners that want to go live quickly with a branded onboarding application experience. Once we launch your application, it receives updates automatically, so you do not have to devote development resources to creating, deploying or maintaining it.
- Create Merchant API: Quickly onboard your customers and begin processing transactions on their behalf. Collect Know Your Customer (KYC) information on your platform and then use a simple API call to send that data to BlueSnap for automated underwriting and approval. This lets you begin processing transactions quickly and BlueSnap will never be visible to your merchants.
Payment Operations in a Single Solution
We provide payment operation tools built directly into our platform to assist with your day-to-day and reduce your tech stack. With our modular platform, choose how you’d like to use – or not use – these features to help your business function more efficiently and offer a better merchant experience. Our payment operations tools include onboarding, compliance, fraud and chargebacks, customer support and more that you can tailor for your business and offer an enhanced payment experience.


Custom Reporting to Drive Results
Our Custom Reporting API is designed to be white-labeled, so payout reports are easy to read and reconcile. We let you build and manage your own custom reports by choosing the report category, followed by specific fields you’d like to highlight. The Custom Reporting API allows you to build reports and integrate directly to your platform by leveraging our APIs to create, retrieve, update and delete customer reports that you choose.
Provide Specialized Platform Support
Offering your merchants the right service and technical support is important for your business. At BlueSnap, we provide an open flow of communication from our Support and Partner Teams to help you troubleshoot any merchant issues. We provide support in the background for your team, so you can manage all communication and resolution of issues to keep your merchants processing payments smoothly.

Speak with a Payments Expert
At BlueSnap, we know payments. We’d love to help you strategize about how your business can get the most out of payments.

The 6 Benefits of White-Label Payment Processing for Software Platforms
How Global White-Label Payment Platforms Help Grow Embedded Payments Revenue
Frequently Asked Questions
What is a white-label payment solution?
A white-label payment solution is a payment platform developed by one company (such as BlueSnap) that another company resells under its own brand. With a white-label solution, you have complete control over the payment experience your merchants see, from onboarding and payment types to reporting and support communications. The end user and your merchants don’t ever have to interact with the underlying payment provider directly.
Why should software platforms white-label payments instead of building their own?
Software platforms should white-label payments instead of building their own because payment systems are complex to build and expensive to maintain. They require ongoing updates to comply with regulations and to keep up with changing industry standards, payment methods and customer needs. White-labeling a payment solution gives platforms the benefits of a fully maintained, optimized payment infrastructure, including fraud monitoring, compliance tools and payment optimization, without the development overhead of building and sustaining it internally.
What are the options for onboarding merchants with BlueSnap’s white-label solution?
BlueSnap’s white-label solution offers two merchant onboarding options: the White-Labeled Hosted Application and the Create Merchant API.
- The White-Labeled Hosted Merchant Application offers a fully branded onboarding experience that receives automatic updates, so you don’t need to devote ongoing development resources to maintaining it.
- The Create Merchant API enables you to collect KYC information on your own platform and send it to us for automated underwriting, keeping the experience fully customized and BlueSnap invisible to merchants.
How does BlueSnap’s White-Label Embedded Payments solution keep my platform’s brand front and center?
BlueSnap’s White-Label Embedded Payments solution keeps your platform’s brand front and center by ensuring merchants see your company name and branding throughout every touchpoint, from the merchant application and onboarding flow to payment communications and reporting. BlueSnap operates entirely in the background, providing support to your team rather than communicating directly with merchants. This enables you to own the merchant relationship completely while BlueSnap handles the underlying payment infrastructure.
What payment operations tools are included in BlueSnap’s White-Label Embedded Payments solution?
BlueSnap’s White-Label Embedded Payments solution includes built-in payment operations tools, covering merchant onboarding, compliance monitoring, fraud prevention, chargeback management, customer support infrastructure and custom reporting. You can choose which tools to use and tailor the experience for your merchants, reducing the need for separate third-party tools and simplifying your overall tech stack. The Custom Reporting API is also designed to be white-labeled, so payout reports carry your platform’s branding and are easy for merchants to reconcile.
How does BlueSnap support white-label partners after implementation?
BlueSnap supports white-label partners after implementation by providing an open flow of communication from our Support and Partner Teams to help troubleshoot any merchant issues. It all happens in the background, so you maintain full control of all communication and resolution with your merchants. This means you can offer merchants a seamless, branded support experience while relying on BlueSnap’s payments expertise behind the scenes to resolve technical issues quickly.
