The BlueSnap Buy Anyware™ API takes your e-Commerce to a whole new level.
Delivering a REST-based interface between the customer and BlueSnap e-Business platform, Buy Anyware™ drives completely unique implementations, which help you to create an unfair competitive advantage.
Designed to give you control over any element of the customer experience, Buy Anyware™ can be utilized to deliver solutions like:
The BlueSnap e-Business Platform provides tremendous flexibility in adjusting both the look-and-feel and the process flow of the checkout. However, for some sellers, there is a need to go even deeper - to re-design the whole interaction between customer and checkout.
Unlike payment processing APIs - which simply automate the process of extracting money from your customers - Buy Anyware automates the customer interaction, while maintaining connection to the BlueSnap e-Business Platform. That means you still have access to BlueSnap' catalog management, customer management, dedicated customer support, and all the other elements that automate your business.
Buy Anyware™ is not limited to the browser. Any internet-connected application can act as the intermediary between customer and e-Commerce. Embed e-Commerce in a Flash game, a C# utility, or even a mobile app. Now you can extend your e-Commerce reach, so that customers can buy anytime, anyplace, anywhere.
You can view the documentation for Buy Anyware at the Help Center.
Once a customer has made their initial purchase through the BlueSnap e-Business Platform, you can make their second and subsequent purchases utterly frictionless through single-click purchases.
Once a deal is closed, you can (with appropriate permissions) access their BlueSnap account to make future charges. This eliminates the need for the customer to re-enter their information, or even to have their credit card handy.
At the same time, you can continue to transact business without having to manage confidential credit card data.
Customers can even store a number of different credit cards with their account, allowing you the opportunity to ask them to specify which card from their stored list they would like to use each time.
Just because your customers have separate accounts on your website and within BlueSnap doesn't mean they have to remember two sets of credentials: use Buy Anyware to access a secure, time-limited authentication token so that you can pass authenticated users from your website direct into a logged-in state in BlueSnap.
With the ability to access your customer's history, you can embed it within your site, so that customers do not need to navigate to BlueSnap.com to review their history, or manage their existing purchases. From within your own password-protected customer self-management area, you can easily offer customers options like:
If you don't already have a customer self-service area on your site, don't despair, because you can send the customer into the BlueSnap Customer Control Panel directly. Pass them in already logged-in, and enable them to manage their account directly, ensuring you have the best possible shot at maintaining their business into the future.
Find out more at the Help Center.